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Basis

The idea of Basis originates from a strong passion for wood. Basis believe in developing environmentally responsible formulas without making any compromises to the quality of their soaps and polishes. Basis mission is to ensure woodwork a long life, durability and a beautiful natural look. The challenge of this project was to find a visual language that would reflect Basis high quality products while at the same time convey a product that is honest and natural.


A step toward a solution was the decision of using a cardboard material that would allow the creation of packaging structures that would stand out on the shelf and still being environmentally sustainable. By utilizing a broad palette of wood surfaces a sense of warmth was given to the structures. This warm natural element in combination with a solid typographic system enable an approachable end product that invite to interaction.

Focus:
Year:
Type:

Packaging
Fall 2016
Conceptual

Duration:
Instructor:

7 Weeks
Kathryn Morgan
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Daniel Lindqvist
Graphic Designer

415 640 9188
hello@daniellindqvist.com
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