Contour provides a store experience where you can find carefully curated product lines, each telling its own story of meetings between people, materials and cultures. Contour store functions more like an exhibition space rather than your usual retail store. The brand itself is merely an empty vessel in the beginning that over time acquires meaning and context depending on what is on display at the given point in time.
Forming the store as an exhibition, enabled the housing of a diverse range of contemporary designs. We believe this will cater to todays constant demand for new experiences and styles. In addition it fills a gap in the retail market where large stores often are bound to a specific style and boutique shops can not provide a holistic experience. Essentially, Contour is driven by an idea that products where form and function meet, also has a story worthy to share.
Date & LocationFall 2015, San Francisco, USA TypeConceptual
Team MembersErik Vaage, Rasmus Nilsson, Jacob Bang, Sewon Chun
Contour – Home Decor
Contour’s home decor line is the heart of the store striving to make good contemporary design available through a selection of functional and timeless products that evoke affection.An integral part in the development of the visual system was to create a strong and flexible packaging system that never would over-power the product nor the designer.
The solution was to strip the package down to its bare essentials, its story, the product itself and the designer. This enabled us to bring the components together into one cohesive system of product photography, concise typography and a pared down color coding. The result is a package design honoring the product while telling its story with clarity and honesty.
Contour — Essentials
Contour Essentials ties the store together into one cohesive experience by providing basic products of quality that function as a compliment to the other brands. In addition of being an extension of other product lines, the objects themselves are to be considered stand alone pieces of design striving to make every day life a bit better through form and function.
The visual system consists of several line art graphics that illustrates the product and its use in a naively straight-forward manner. The Essential line has an opening meaning, but for us it’s representative of the narrative of each product line that together form the story of Contour.
Contour – Interior Care
While all Contour products are made to last, the purpose of the interior care line is to ensure the longevity of functionality and finish. The product line offers a wide range of liquids, soaps and waxes all taking care of natural materials such as wood, stone and leather.
The packaging uses a system of distinct iconography, typography, and imagery of the material intended to be treated, creating a simple and intuitive experience for the consumer.The aluminum structures communicate the contrast between natural and man-made. In addition, it provide the packaging with a sense of trust and cleanliness.
To enable a rich, interesting store experience and open for a diverse range of products, we introduced separate brands or private labels for the store. Listed below are Contours private labels Foil and Still