Contour’s private label restaurant and grocery market Foil aim to provide consumers with a personal, transparent and local food experience. With a curated selection of local produce and freshly prepared food from the restaurant, Foil offers a refined alternative to conventional grocery stores.
The importance of the produce origin is signified by abstract graphics inspired by the natural surrounding of each product. In contrast with the raw nature and to emphasize the quality of the products, each package is adorned with the calligraphic word mark and a delicate typographic system.
Date & LocationFall 2015, San Francisco, USA TypeConceptual
To enhance the raw nature the personal experience of Fiols’ food selection, the word mark took a hand drawn approach. The result was a adorned calligraphic mark.