Open Air is a vibrant outdoor music festival that is held in Stockholm, Sweden. During August a variety of popular artists, mainly from the rock, electronic and hip-hop genres will host the festival. Open Air brings the perfect fusion of a carefully curated live line-up. Its stunning location, Gärdet close to the very heart of Stockholm and is a perfect match. Open Air’s visual identity is all about the location of the festival, boiled down to its core, nature.
I created a pattern of flowers, and plants as reference to how the actual festival interacts with its surroundings. And how it, during its three day period, changes its budding forest location into a blossoming festival venue. I also created a playful hand lettered type system together with supporting graphics to symbolize the liveliness and euphoria that occurs at the venue.
Date & LocationSpring 2014, San Francisco, USA TypeConceptual