Daniel Lindqvist

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Open Air Festival

Open Air is a vibrant outdoor music festival that is held in Stockholm, Sweden. During August a variety of popular artists, mainly from the rock, electronic and hip-hop genres will host the festival. Open Air brings the perfect fusion of a carefully curated live line-up. Its stunning location, Gärdet close to the very heart of Stockholm and is a perfect match. Open Air’s visual identity is all about the location of the festival, boiled down to its core, nature.


I created a pattern of flowers, and plants as reference to how the actual festival interacts with its surroundings. And how it, during its three day period, changes its budding forest location into a blossoming festival venue. I also created a playful hand lettered type system together with supporting graphics to symbolize the liveliness and euphoria that occurs at the venue.

Focus:
Year:
Type:

Printed Material
Spring 2014
Conceptual

Duration:
Instructor:

7 Weeks
Roland Young
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