Oscar Munoz is a Swedish film director and writer, now living and working in Stockholm with various film projects. Oscar always had an passion for music and was especially drawn to the storytelling in rap music. About 2 years ago he started writing lyrics for his own songs. During the summer of 2017 he finally released his first single, since then Oscar’s been working on multiple music videos and more single releases. One can describe his lyrics to be personal with a mix of contemporary hip hop, soul and pop.
Oscar approached me looking for a new visual identity that would support upcoming releases, album covers, posters etc. My aim was to create an artistic and contemporary identity that honoured Oscars passion for writing. By introducing calligraphic qualities to the logo was a way to make it more personal and stand out. The approach to print is simple, a white and black colour palette accompanying wide blocks of centered mono serif. Across the collateral it delivers an elegance and hints to Oscar’s passion for writing.
Date & LocationOct 2017, Stockholm, Sweden